How to Sell Your Makati Property Faster in Today's Market

February 11,2026

Selling property in Makati in 2026 is no longer just about listing a unit and waiting for inquiries. The market has matured. Buyers are more data-driven, investors compare yields across districts, and competition from newer developments in BGC and Ortigas means sellers must be strategic.

The good news? Makati remains the benchmark for stability, prestige, and long-term value. Whether you're selling a studio in The Rise Makati, a premium residence in

The Residences at Greenbelt, or a centrally located unit in Eton Tower Makati, the right strategy can significantly reduce your time on market.

Here's how to sell your Makati property faster in today’s 2026 environment.

1. Price It Strategically — Not Emotionally

The biggest mistake sellers make in 2026 is overpricing.

Many owners still anchor to 2022–2023 peak pricing. However, with increased supply and more buyer options across Metro Manila, buyers now compare:

• Price per square meter

• Floor level premium

• View quality

• Rental yield potential

• Furnishing condition

Instead of pricing based on what you “want” to earn, base it on:

• Recent comparable transactions

• Current active listings

• Absorption rate in your building

• Competing districts like BGC

In Makati, properly priced units typically sell within 30–60 days. Overpriced units can sit for 6–12 months and eventually sell below market value.

💡 Pro Tip: Pricing 3–5% below competing listings can create urgency and multiple-offer situations.

2. Upgrade for ROI — Focus on What Buyers Actually Care About

In 2026, buyers prioritize:

• Move-in ready condition

• Modern kitchen finishes

• Neutral interior design

• Fiber-ready internet access

• Clean, well-maintained bathrooms

You do not need a full renovation. Focus on:

• Fresh paint

• Deep cleaning

• Replacing outdated lighting

• Repairing minor damage

• Professional staging

For example, units in The Rise Makati sell faster when presented as “investment-ready” with rental projections included. Meanwhile, premium buyers at The Residences at Greenbelt expect hotel-level presentation.

In 2026, presentation equals perceived value.

3. Market Beyond Facebook — Go Multi-Platform

Simply posting on Facebook Marketplace is no longer enough.

To sell faster in Makati, your property must be visible to:

• Local buyers

• OFWs

• Japanese investors

• Corporate expats

• Overseas Filipino families

A strong marketing strategy should include:

• Real estate portals (Lamudi, Property24, etc.)

• LinkedIn (for corporate buyers)

• YouTube property walkthrough

• Targeted Facebook & Instagram ads

• Email campaigns to investor databases

Professional video walkthroughs significantly increase engagement and inquiry quality.

In 2026, video content outperforms static photos by a wide margin.

4. Highlight Makati's Strengths (Sell the Lifestyle, Not Just the Unit)

Buyers don't just buy square meters. They buy location, prestige, and convenience.

When selling a Makati property, emphasize:

• Walkability to Greenbelt and Glorietta

• Access to Ayala Triangle Gardens

• Proximity to major corporate offices

• Established infrastructure and flood resilience

• Stable rental demand

Unlike emerging districts, Makati offers maturity, legacy, and consistent tenant demand. That stability is a strong selling point in 2026.

5. Prepare Documents in Advance (Speed = Advantage)

Many deals collapse because documentation is incomplete.

To sell faster, prepare:

• Updated Condominium Certificate of Title (CCT)

• Latest Real Property Tax receipts

• Updated association dues clearance

• Valid government IDs

• SPA (if selling from abroad)

Serious buyers move quickly. If your paperwork is ready, you gain leverage.

In 2026, buyers prefer clean, transparent transactions.

6. Understand Buyer Psychology in 2026

The typical Makati buyer today falls into one of these categories:

1. Investor seeking 5–6% rental yield

2. End-user upgrading lifestyle

3. Foreign buyer seeking CBD convenience

4. OFW purchasing long-term security

Each buyer type has different triggers.

Investors want numbers.End-users want comfort.Foreign buyers want security and simplicity.OFWs want long-term appreciation.

Tailor your listing presentation accordingly.

7. Work With a Brokerage That Understands the 2026 Market

Speed depends on exposure and negotiation strategy.

An experienced Makati-focused brokerage understands:

• True market pricing

• Buyer behavior trends

• Developer competition

• Closing timelines

• Bank financing processes

They can pre-qualify buyers and avoid time-wasters.

The right broker does not just list your property — they position it.

Common Mistakes That Slow Down Sales in 2026

• ❌ Overpricing by 10–15%

• ❌ Using low-quality photos

• ❌ Ignoring staging

• ❌ Not responding quickly to inquiries

• ❌ Hiding property issues

In today's transparent market, buyers do deep research before viewing.

Final Thoughts: Selling Smart in Makati's 2026 Market

Makati remains one of the most resilient real estate markets in the country. While competition has increased, well-priced and well-marketed properties continue to move efficiently.

To sell your Makati property faster in 2026:

• Price competitively

• Present professionally

• Market strategically

• Prepare documents early

• Work with experienced professionals

Selling is no longer passive. It is strategic.

If executed correctly, your Makati property can stand out — even in a competitive market.